PLAINBLACK

Anti-brand since whenever


"Fame, repeated until it feels real."

 SHOP NOW

Products

The Visionary — IMPORTANT™ Collection 001
Sold out

The Visionary — IMPORTANT™ Collection 001

The Visionary — IMPORTANT™ Collection 001
$38.58

000 — MANIFESTO
We make t-shirts about the absurdity of making t-shirts. Every design is a study in repetition, recognition, and manufactured importance. Black ink on white cotton. White ink on black cotton. Nothing else.

ABOUT
An Aussie and a Kiwi walk into a get-rich-scheme... Actually, it started with a dare. Could you sell anything online — even a plain black tee? The answer was yes. Disturbingly yes. And the joke became the point.